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How to Increase Your Social Proof: The 6 Best Ways!

Social proof is a type of social validation that demonstrates the trust and belief others have in you. It’s essentially a measurable quantity of trust people have in you as an individual, brand, or company. Social proof shows outsiders that your company is trustworthy and reputable. The stronger your social proof, the more likely it is for someone to buy from you or partner with you. That’s why it’s so important to build up your social proof for long-term success. Read on to learn about the 6 best ways to increase your social proof!

1. Use customer reviews.

It might sound obvious, but customer reviews are a great way to increase your social proof. If you already have a few reviews on your website, you can embed those reviews on other platforms. You can also ask your customers to leave reviews on their preferred platform. There are a few options for getting customer reviews: - Customers can leave reviews on the platform where they purchased from you. For example, Amazon, eBay, or Shopify. - You can request a review from your customers via email. - You can offer a discount to customers in exchange for a review. This is a bit unethical, but it’s common practice.

2. Prove your following (YouTube subscribers etc).

If you run a YouTube channel or have a large following on another social platform, you can display your numbers for social proof. Display your subscriber or view count on your website and other social platforms. You can even put the number of views on your landing page to demonstrate your following. - For YouTube, you can use the Share function to add your video URL to your website. - For Twitter, you can use an embedded Tweet to display your number of followers.

3. Use high-quality and real photos.

People want to see what you’re offering. If your photos are blurry, low-quality and fake looking, you risk scaring off potential customers. Invest in hiring a photographer to take high-quality photos that display your brand/product in a positive way. If you already have photos, make sure they are high-quality. If they’re not, you can use photo editing software to “upgrade” them. Be careful when using stock photos, as these are not original and may damage your social proof. If you do use stock photos, be sure to note that they are not your photos. If you have no photos at all, try using a cartoon mockup or product mockup.

4. Use client logos.

If you’re an agency or consultant, you can display logos of past clients on your website and social media. This displays your social proof and shows potential customers that you’re legit. If you don’t have past clients, you can hire a “client reel”. A client reel is a video of your past clients talking about how amazing you are.

5. Use certifications and awards.

If you’ve won awards or been recognized as excellent in your field, you can display that on your website. This social proof shows potential customers that you’re trusted by others. If you’re a small business, you may not have awards/certifications yet. That’s okay! Use this as motivation to excel in your field and achieve the highest level of success possible. This will build your social proof in the long run.

6. Use any PR from other websites.

If you’ve been featured in another website, you can add their article to your own site. This builds social proof by showing that others have recognized your brand. For example, if you’re a fitness brand and Fitness Magazine has written an article about you, you can add that article to your site. This adds credibility to your brand and builds up your social proof.

Conclusion

Social proof is a type of social validation that demonstrates the trust and belief others have in you. It’s essentially a measurable quantity of trust people have in you as an individual, brand, or company. Social proof shows outsiders that your company is trustworthy and reputable. The stronger your social proof, the more likely it is for someone to buy from you or partner with you. That’s why it’s so important to build up your social proof for long-term success. Read on to learn about the 6 best ways to increase your social proof!

How to Make Your Website Rank Higher on Google in 5 Easy Steps

In today’s digital world, search engines like Google are the main gatekeepers to the online world. In other words, if people can’t find your website on search engines such as Google, they probably won’t ever find it. So how do you increase your website’s visibility on search engines? The answer is simple: You need to optimize your website for Google and other search engines. Unless you’re a computer geek or have a lot of time to spare every day, this may sound like an almost impossible task. Fortunately, there are many simple ways to make your website rank higher on Google and other major search engines in just 5 steps.

Step 1: Start with Good HTML Coding

Before you even think about adding content to your website, you need to make sure your website’s source code is optimized for search engine spiders. Spiders are the pieces of software that run automated searches for websites and copy their data for the search engine results pages (SERPs). The main thing that spiders look for in your website’s source code is keywords. If your website doesn’t have the right keywords in its source code, it might never be found online, even if it has the best content in the world. Therefore, your first step towards optimizing your website for Google is to make sure you have good HTML code. Here’s how: - Start with a clean slate. Don’t use any templates or other pre-built HTML code. Instead, start off with a completely blank HTML document. This will ensure that you have full control over your website’s source code. - Next, make sure your website’s title, description, and keywords are included in the head> section of your HTML code. These are important for your website’s search engine ranking. - Once you’ve added these elements to your HTML code, you can then move on to the body> section. Make sure you include strong> and em> tags in this section and that you’ve added your website’s H1 and H2 headings. - Finally, make sure your website’s code is free of any errors. If you’re not sure if your HTML code is free of issues, you can always ask a friend to review it or use a free online tool such as Valid Code.

Step 2: Add Rich Content and Keywords

Once you’ve taken care of the basic HTML coding part, you can then move on to adding rich, keyword-heavy content to your website. The best way to do this is to create an article or blog post on your niche and then include as many keywords as possible. You can also include your niche’s keyword in your article’s title, sub-titles, and URL. Here’s how: - Start off by finding a topic for your article or blog post that your target audience will find helpful. If you can’t find a relevant topic, try browsing through Google’s suggested search terms and topics. Once you’ve found a topic, make sure to include as many terms and keywords related to it as possible. - Make sure you don’t go overboard, though. Using the same keywords over and over again will make your article or blog post sound unnatural and will probably get you banned by Google. Instead, sprinkle your keywords throughout your article or blog post naturally.

Step 3: Add Internal and External Links

Another simple way to make your website rank higher on Google is to add internal and external links. Internal links are links that take readers from one page on your website to another, while external links are links that take readers from your website to another website. Why do you need to add both internal and external links to your website? Well, links are the most important part of your website’s SEO strategy. And the more relevant links you have pointing to your website, the higher it will rank on Google. Here’s how you can add as many rich, keyword-heavy links to your website as possible: - Start off by creating an exhaustive list of keywords and topics related to your niche. Now, use these keywords to create a list of links on your website. Be sure to include your niche’s keywords in all of these links. - Next, make sure to link your website to other websites in your niche. For example, you could link to one of your articles on a forum or other website. You could also create a guest post and link it to your website.

Step 4: Make Sure Your Site Is Responsive

Mobile devices now account for more than 50% of all website traffic. To make sure you’re not missing out on any of this traffic and that your website is ranking higher on Google, it’s important to make sure that your website is optimized for mobile devices. You can do this by making sure your website is responsive. What does this mean? A responsive website automatically resizes and adjusts to fit the screen of any device, whether it’s a computer, a laptop, a smartphone, or a tablet. Here’s how you can make your website responsive: - First, make sure your website’s URL is under 20 characters. Otherwise, it won’t be possible to add it to your phone’s home screen. - Next, find a hosting company that offers responsive website hosting. If you don’t know where to start, take a look at Akimbo’s hosting reviews to find out which hosting company is best for you.

Step 5: Don’t Forget the Basics

Finally, don’t forget the basics. Before you start adding content and links to your website, make sure you’ve addressed all the basics. Make sure your website’s URL is short and keyword-heavy. It also needs to be easy to remember. Make sure your website’s title tag is descriptive. Also, include your website’s name and a brief description in your website’s meta description. Here’s how: - Start off by creating a short and keyword-heavy URL for your website. You can do this by using a name that is easy to remember and combining it with a few of your major keywords. - Make sure you add your website’s name and a brief description in its title tag. This will help readers understand what your website is about and will also help Google understand the content on your website.

5 Ways to Showcase Your Work Portfolio To Land New Clients

Keeping a work portfolio is essential for any professional. It helps you market yourself to prospective clients and employers with ease. A well-organized portfolio can also help you land new clients when you’re job hunting. In fact, a recent survey found that over 66% of hiring managers look at a potential employee’s portfolio before deciding whether or not to hire them. In response, many professionals have turned to online portfolios as a way of showcasing their work and catching the attention of potential clients and employers. Keeping an online portfolio makes it easy for hiring managers to view your work whenever they like—and that can give you an advantage over other applicants. If you’re ready to create your own personal portfolio, here are some helpful tips on how you can showcase your work and land new clients through your portfolio:

1. Keep your portfolio up-to-date

One of the most important things to remember when you’re creating your online portfolio is to keep it current. This means updating your portfolio as you grow and change as a professional: as your skill set expands, as you change jobs, and as you gain new professional experiences. Your online portfolio is not a static document; it is something that needs to grow and change as you do as a professional. As you update your portfolio, be sure to keep the format consistent throughout. Not only does this make it easier for viewers to navigate through your portfolio, but it also helps them gauge your progress and growth as a professional.

2. Showcase a variety of your work

Another way to make your portfolio stand out is to showcase a variety of your work. If you’re applying for a design position, for example, you might consider adding examples of your work from marketing projects. This helps hiring managers get a better idea of your skill set and how you might fit into their organization. Keeping a wide variety of work in your portfolio can also come in handy if you’re looking to branch out into new fields. If you’re an aspiring writer, for example, and you want to break into the journalism industry, you might want to show examples of your marketing work. This helps hiring managers see how your skills might translate in a different field, making it easier to land a job.

3. Add some text to explain your work

Another way to showcase your work and help hiring managers get a better idea of what you can do is to add some text to explain your work. If you’re applying for a design job, for example, you could include a small blurb about the design work featured in your portfolio. Similarly, if you’re applying for a writing position, you might want to include a blurb about your marketing writing work to help hiring managers understand how your skills might translate to the position. This is especially helpful if you’re applying for a position in a different field than the one you’ve been working in.

4. Show off your design process

Another way to showcase your work and make your portfolio stand out is to show off your design process. This is especially helpful if you’re applying for a position in the marketing or design fields, but can also come in handy if you’re applying for a copywriting position. If you’re applying for a marketing position, for example, you might want to include examples of your work, as well as a step-by-step process of how you would tackle a specific marketing campaign. This gives hiring managers a better idea of how you think, allowing them to better gauge your skill set and decide whether or not to hire you for the position. If you’re applying for a copywriting position, you might want to consider including examples of your work, as well as a step-by-step process of how you would tackle writing a specific copywriting project. This gives hiring managers a better idea of how you think, allowing them to better gauge your skill set and decide whether or not to hire you for the position.

5. Showcase the results of your work

Another way to showcase your work and make your portfolio stand out is to showcase the results of your work. If you’re applying for a design position, for example, you might want to include the client testimonials or results of your work. This shows hiring managers how your work has helped other clients in the past and can give them a better idea of how your work might help their organization. If you’re applying for a marketing position, you might want to add the social media statistics from your marketing campaigns. This gives hiring managers a better idea of how your work has helped other clients in the past and can give them a better idea of how your work might help their organization.

Conclusion

Keeping a work portfolio is essential for any professional, and it can help you market yourself to prospective clients and employers with ease. A well-organized portfolio can also help you land new clients when you’re job hunting. If you’re ready to create your own portfolio and showcase your work, these are some helpful tips on how you can make your portfolio stand out. Keep your portfolio up-to-date, showcase a variety of your work, add some text to explain your work, show off your design process, and showcase the results of your work. This will help hiring managers get a better idea of your skill set and decide whether or not to hire you for their organization.